United States Ostomy Care And Accessories Market 2026-2030

2025-12-12
Author: Zodelo Ostomy

It is estimated that the size of the united states ostomy care and accessories market will be approximately 1.39-1.53 BUSD by 2030. The demand for ostomy bag and ostomy accessories is expected to continue to grow. This is mainly attributed to the increase in the number of patients with anorectal cancer or tumor diseases, the increase in the number of stoma surgeries, technological progress, and the improvement of ostomy care concepts.

Zodelo, as a professional ostomy care brand, has 30 years of industry experience. This article systematically reviews the Overview, Size & Trends of the united states ostomy care and accessories market. Market Characteristics & Concentration, Product Insights, Application Insights, market Industry Dynamics,Market Statistics, Drivers & Opportunities, Key U.S. Ostomy Care And Accessories Company Insights, etc. Zodelo will provide you with a detailed analysis of the united states ostomy care and accessories market.

Overview

The United States Ostomy Care And Accessories Market includes: ostomy bag, skin barriers/flanges, ostomy accessories, and home care and support services related to stoma care (care guidance, home replacement and remote care support), etc. The market is driven by population aging, the incidence of digestive/urinary tract tumors and related surgeries, the prevalence of chronic diseases (such as inflammatory bowel disease), as well as medical insurance/reimbursement policies, product innovation and distribution channels (DME, retail, e-commerce, healthcare channels).

United States Ostomy Care And Accessories Market Size & Trends

If the ostomy bag industry maintains a moderate growth (3-5%), it is estimated that the size of the ostomy care and accessories market in the united states will be approximately 39-1.53B USDin 2030. In the context of favorable policy/technological/channel innovations (DTC, e-commerce + subscription, improved medical insurance coverage), the size of the united states ostomy care and accessories market is expected to reach 1.76B USD (8% CAGR) in 2030.
Growth sources:The increase in the number of stoma patients due to aging, anorectal cancer or tumors, long-term management of IBD (inflammatory bowel disease), as well as the popularization of home care and DTC subscription models.
Slowdown risk: Restrictions on medical insurance reimbursement, a decline in the incidence of surgeries, and an increase in raw material or logistics costs leading to a compression of gross profit margins, which in turn affects prices and purchasing behavior.

United States Ostomy Care And Accessories Market Characteristics & Concentration

Market Concentration:

The world’s top four leading enterprises are mainly Coloplast, Hollister, ConvaTec, b. Braun, etc. CR4 is close to 65%-70%. Its main features include high product barriers. The stability of the supply chain is highly demanded. The clinical verification cycle is long. The main channels are hospitals, pharmacies and home care institutions. The end customers have extremely strong stickiness and have long relied on the same brand.

Regional concentration:

North America and Europe: They are the main demand areas: Medicare reimbursement in the United States promotes the use of high-end products. The ostomy nurse system in Europe is mature and has a high brand loyalty
Asia-pacific region: Fastest growth rate (CAGR > 7%). The education of ostomy patients in China and India has improved, and the demand for ostomy bag has increased. Asian OEM factories are gradually upgrading their quality grades

Manufacturing Concentration:

The manufacturing end is different from the brand end. The concentration of the manufacturing end is much lower than that of the brand end. European and American brands lead the research and development and high-end finished products. However, a large number of components, stickers, colloids and bag body processing have gradually been transferred to Asian manufacturers.

United States Ostomy Care And Accessories Market Product Insights

Ostomy Products Types:

One piece ostomy bag: The skin barrier is inseparable from the ostomy bag. It is light, thin and comfortable, and easy and quick to operate. Overall replacement and disposal.
Two piece ostomy bag: skin barrier is separated from ostomy bag. The Skin barrier can be adhered around the stoma for multiple uses by simply replacing the bag body. There is no need to frequently tear the skin barrier to stimulate the skin, which is more optimized for the skin.
Drainable ostomy bag:The bottom drain outlet can be used to discharge the feces inside the bag. After being emptied, it can be reused without frequent replacement, which is more economical and practical.
Closed-end ostomy bag:No discharge port, for single use only. More hygienic and convenient.
Urostomy bag: Only collects urine. It can prevent urine reflux, reduce hydronephrosis and infection problems. At the same time, it protects the skin from the continuous contamination and irritation of urine.

United States Ostomy Care And Accessories Market Application Insights

Colorectal cancer:Colorectal cancer can cause intestinal stenosis or even complete obstruction, requiring the removal of the rectal lesion to establish a permanent stoma.
Inflammatory bowel disease (IBD) :such as Crohn’s disease, ulcerative colitis, etc., these diseases can cause repeated inflammation, ulcers and even gastrointestinal perforation.
Intestinal obstruction:If acute intestinal obstruction caused by inflammation or tumor temporarily makes the patient’s intestine unusable, a temporary colostomy is required, and a temporary colostomy bag should be used to prevent intestinal perforation.
Intestinal damage caused by trauma: such as car accidents, knife wounds, gunshot wounds, etc., prevent the injured area from being further contaminated and deteriorated. Colostomy is needed to bypass the damaged area to allow it to rest and heal.
Congenital malformations: such as congenital megacolon, congenital anal atresia, and the inability of newborns to excrete feces normally. colostomy surgery intervention is needed to help restore excretory function.

United States Ostomy Care And Accessories Market Statistics

1. Patient base and penetration

Assuming that the number of existing long-term stoma patients in the United States (including colostomy, ileostomy, and urostomy) is approximately 500,000 to 800,000.

The assumed range for the average monthly consumable cost per patient is $70 – $180 per month (depending on the type of stoma and the frequency of replacement).

If the median is $100 per month → the annual per capita consumable is $1,200.

Taking 600,000 patients × $1,200 = $720M (0.72B), which is only the direct patient consumables expenditure, the remaining market size comes from new surgeries, institutional purchases, hospital consumables, accessories and nursing services, and the total may approach the previously assumed overall market size (example: $1.2B).

2. Price composition

The retail price of consumables is usually composed of: Ostomy pouch cost + skin barrier cost + ostomy accessories + distribution/logistics + tax/reimbursement adjustment + gross profit.

3. Channel proportion

DME/ Medical insurance channel: 40-60% (Depending on the reimbursement system and patient acquisition path)

Direct procurement from hospitals/institutions: 10-20%

Direct Selling /DTC & E-commerce: 15-30% (Recent upward trend)

United States Ostomy Care And Accessories Market Drivers & Opportunities

1.The aging of the global population is accelerating

The elderly population is growing rapidly. It is estimated that the number of people aged 65 and above will exceed one billion by 2030.

The rates of colorectal cancer, bladder cancer and intestinal inflammatory diseases among the elderly are constantly increasing.

ostomy bag is usually required to be used for a long time after stoma surgery.

2. The incidence of colorectal cancer and urinary system tumors is on the rise

According to WHO data, there are over 1.9 million new cases of colorectal cancer worldwide each year. Therefore, a large number of patients need to undergo temporary or permanent stoma surgeries. The demand for ostomy bags has also increased accordingly.

3. Progress in medical technology

Technological innovation has become an important driving force for market expansion: for instance, the rate of adhesive allergy has decreased, multi-layer films have improved leak-proof performance, activated carbon has filtered odors, the invisible appearance has enhanced social acceptance, and 3D designs that better fit the abdominal shape have been adopted. As patients’ experiences improve, their demands are more willing to upgrade from low-end products to mid-to-high-end ones, thereby enhancing market value.

4. Popularization of home care and telemedicine

More and more patients’ concepts of stoma care have improved, and more patients choose home care. The penetration rate of medical supplies e-commerce has increased. Stoma care training is now available online. The consumption and demand for Disposable ostomy bags have increased.

5. The global reimbursement system has been gradually improved

Medical insurance reimbursement covers ostomy products (such as Medicare, NHS, etc.) and the large-scale purchase of disposable consumables by nursing homes. Medical insurance reimbursement drives product demand and reduces consumers’ price sensitivity.

6. The demand in emerging markets is growing rapidly

In regions such as Asia, Latin America and the Middle East: With the improvement of medical conditions and the increase in the coverage of cancer screening, the number of stoma patients is constantly rising. The demand for ostomy bags has also increased accordingly. Many countries have included stoma care in basic medical insurance. The penetration between domestic brands and international brands is accelerating. In particular, the growth rates of China, India and Brazil are all significantly higher than the global average and will be the main sources of growth in the future.

7. Enhanced psychological and social acceptance

Nowadays, through the publicity and education of ostomy bag and the invisible design of products. The Ostomy bag is more comfortable and convenient, and the quality of life of patients improves. This leads to a greater willingness of demand to upgrade from low-end products to mid-to-high-end ones, thereby enhancing market value.

United States Ostomy Care And Accessories Market Restraints and Challenges

The following is an analysis of United States Ostomy Care And Accessories Market Restraints and Challenges classified by clinical, commercial, regulatory and social environments

1.Medical insurance reimbursement restrictions

There are significant differences in medical coverage, compensation amounts and reimbursement paths. In areas with limited or no reimbursement, patients are extremely sensitive to prices and have difficulty accepting high-end ostomy bags. This leads to a suppression of sales of high-end products and a reduction in the gross profit margins of manufacturers. Ostomy bag manufacturer needs to cooperate with hospitals/medical insurance institutions to conduct cost-effectiveness and quality of life (QoL) research, and promote the inclusion of reimbursement directories with data. Develop an economic product line to meet the market requirements of the lower reimbursement limit.

2. Fluctuations in raw materials and supply chains

The core materials such as functional films, adhesives and activated carbon are affected by the prices of upstream raw materials, trade frictions and transportation costs. Cost fluctuations affect profits. The extension of delivery time affects the continuous supply of inventory and patients. Ostomy bag manufacturer requires multi-source procurement, long-term supply agreements, regionalized inventory and nearshore production; Adopt supply chain finance and safety stock strategies.

3. Environmental and Sustainability pressures

Disposable Ostomy Bags The burden of medical waste on the environment has drawn increasing attention. Regulations or the purchaser may tend to encourage the reduction or recyclability of materials. This may affect potential additional compliance costs and R&D investment, and the purchasing preferences of some markets may change.

Ostomy bag manufacturer needs to invest in the research and development of biodegradable or recyclable materials. Or provide recycling solutions and compliance certificates to meet the requirements of large-scale procurement.

4. Clinical complications and user experience

Patients may encounter problems such as skin irritation, leakage at the skin barrier, severe odor or discomfort when using the ostomy bag. This will lead patients to no longer trust the brand and switch to Ostomy bag produced by ostomy bag manufacturer.Ostomy bag manufacturer needs to strengthen clinical trials and the collection of real-world evidence (RWE), emphasizing skin-friendliness, safety data and the compatibility with care guidelines.

5. Disposable Ostomy Bags Market Price Competition

In some regions, low-priced and low-quality ostomy bag products flood the market, squeezing profits in the short term and damaging user experience and brand trust. This has led to price pressure on legitimate brands. At the same time, the increased incidence of clinical complications has affected the overall trust in the market. Ostomy bag manufacturer needs to strengthen channel management, educate end users to distinguish quality, establish long-term cooperation with medical institutions and promote standardized procurement standards.

United States Ostomy Care And Accessories Market End-user Insights

The patient himself: Mainly concerned about the comfort, privacy, ease of use, bag changing frequency, odor control and other performance aspects of the ostomy bag.
Family caregivers: focus on safety, simplicity of bag changing operation, availability and cost of disposable accessories.
Medical professionals:Focus on clinical safety, skin compatibility, complication rate (dermatitis, leakage), product clinical evidence and trainability.
Long-term care/elderly care institutions:Preference for systems that are highly durable, easy to care for, require few replacements, and have controllable costs.
Procurement/Distribution (Hospital procurement, medical device distributors, medical insurance system) : Focus on price, supply stability, compliance certificates and reimbursement policies.

Artificial Intelligence (AI) Impact on United States Ostomy Care And Accessories Market

Ostomy Care And Accessories Product + Service Bundle (consumables + Remote Care subscription) :Offering AI-driven skin monitoring and care guidance as subscription value-added services to increase monthly repurchase and ARPU (Average Revenue per User).
DME/Hospital Connection Optimization Platform:Provide an AI reimbursement assistant and inventory prediction module for DME, and charge as a B2B SaaS service.
Differentiated consumables R&D platform: Taking AI material screening/simulation capabilities as internal competitiveness or external sales IP, reducing the risk of price wars for single products.

Key United States Ostomy Care And Accessories Company Insights

Zodelo (China):Professional and flexible customization, strong technical research and development capabilities, factory wholesale prices.
Coloplast (Denmark) : Renowned for the SenSura Mio series, emphasizing skin fit and comfort; Clinical standardization and high trustworthiness.
Hollister (USA) :A century-old brand, leading in patient education
ConvaTec (UK) :With years of clinical experience, its products are widely used in hospital channels.
Braun (Germany) : Precision manufacturing and high-end medical systems

United States Ostomy Care And Accessories Market Report Segmentation

A. By product type:

One-piece pouch system
Two-piece pouch system
Closed-end ostomy bag
Drainable ostomy bag
Urostomy bag
Ostomy accessories products.

B. By material

Ostomy bagfilms:Various composite films, such as PE, EVA, PA, EVOH, PVDC, etc.
Skin barrier: CMC, pectin, gelatin, butyl rubber and other materials.
Connecting ring (double piece type) :PP, PE.
Flanged activated carbon filter: activated carbon, PET, non-woven fabric coating.
Closing system:Velcro, clip, heat-sealing folding structure.

C.By end user

Hospital/medical institution
Home care
Long-term care institutions/nursing homes
Retail/Pharmacy Channel (OTC
E-commerce direct sales (subscription model)

D.By distribution channels

Hospital bidding/Medical procurement
Medical device distributors/wholesalers
Pharmacy/chain pharmacy
Medical e-commerce platform/brand official website (DTC
Medical insurance cooperation channels

E. By price level

Economic type: Meets the minimum standards of cost-sensitive markets and medical insurance
Mid-range: Balancing performance and cost
High-end/Customized: Emphasizing comfort, invisibility, long-term skin protection and care services

F.By application scenario

Colostomy
Ileostomy
Urostomy
Temporary stoma
Permanent stoma

FAQs about United States Ostomy Care And Accessories Market

1.Who are the key players in united states ostomy care and accessories market?

Coloplast
ConvaTec
Hollister Incorporated
Braun
Zodelo

2.What are the factors driving the united states ostomy care and accessories market?

The increase in surgeries related to anorectal cancer, tumors and inflammation has led to a rise in the number of stoma patients
The aging of the population has led to an increase in the demand for long-term stoma care
The popularization of remote care, self-management and home care
Ostomy bag and skin barrier material Innovation (leak-proof, hypoallergenic, long-lasting adhesion)
The rise of e-commerce and the DTC (Direct-to-Consumer) subscription model
Stable reimbursement for consumables by medical insurance and commercial insurance

3.How big is the united states ostomy care and accessories market?

The market size range from 2026 to 2030 is approximately 1.24B-1.76B USD. Approximately 1.53B USD in 2030.

4.What is the united states ostomy care and accessories market growth?

The compound annual growth rate (CAGR) is approximately 3% to 5%
The optimistic scenario can reach approximately: 8%.

5. Which segment accounted for the largest united states ostomy care and accessories market share?

Ostomy pouches and Skin barriers are the biggest sources of income.

6.What are the united states ostomy care and accessories market statistics?

The base number of long-term stoma patients: approximately 500,000 to 800,000 (in the United States).
Average annual consumables expenditure: approximately $1,000 – $1,800 per patient per year.
Channel structure: DME (Medical Equipment Supply) + medical insurance as the core; DTC/E-commerce is growing rapidly.

7.What is the growth rate of the united states ostomy care and accessories market value?

Approximately 3% to 5% CAGR (base forecast for 2026 to 2030).

8.Which segment, by end use, is expected to witness the fastest growth during the forecast period?

The DTC/Home Care + E-commerce channel has grown the fastest. Driven by the trends of remote care, subscription models and patient self-management.

More Resourses：

S. Ostomy Care And Accessories Market (2024 – 2030)– grandviewresearch
S. Ostomy Care and Accessories Market Size & Growth, 2025-2034– polarismarketresearch
United States Ostomy Care and Accessories Market Forecast Report 2024-2032, Featuring ConvaTec, Coloplast, Hollister, Cymed Pharmaceutical, Marlen, Nu-Hope Laboratories, Torbot Group and Altomos– yahoo
United States Ostomy Care and Accessories Market Size and Share Outlook: Forecast Trends and Growth Analysis Report (2026-2035)– expertmarketresearch
Ostomy Bags Manufacturing Plant Project Report 2026– zodelo
Ostomy Products Manufacturing Market 2025-2030– zodelo
Global Disposable Ostomy Bags Market– zodelo