Leadership_
Our leadership believes that true innovation comes from empowering people — engineers, partners, and customers alike.
Mr. Xing Huiyong
—— From Tech Expert to Pioneer in Medical Care Entrepreneurship
With over a decade of experience in the medical care industry, Mr. Xing Huiyong has leveraged his technical rigor and forward-thinking entrepreneurial perspective to develop ZODELO into a benchmark brand in China’s ostomy care sector. His journey also reflects the innovative spirit of China’s private medical enterprises.
- Entrepreneurial Journey
Laying the Foundation: Cross-Industry Experience
In 1998, Xing Huiyong graduated from the PLA Information Engineering University with a bachelor’s degree in engineering. He later joined China Posts and Telecommunications Design Institute, where he gained experience in standardized processes and nurtured his original aspiration to “solve practical problems with technology”. In 2000, he joined Huawei Technologies. Over seven years, he transitioned from mobile communication network planning to marketing “network security services” in South China, mastering both product logic and market demand—laying crucial groundwork for his future entrepreneurship.
Continuous Entrepreneurship: Focusing on Medical Care
In 2007, Xing Huiyong embarked on his entrepreneurial journey. Over six years, he founded three companies spanning the communication and medical fields. Through trial and error, he identified significant unmet needs in the chronic disease care sector. In 2016, after encountering the initial ostomy bag product developed by Mr. Ni Jinxi, he keenly recognized pain points for patients. He quickly assembled a team to upgrade the product—adopting skin-friendly materials, optimizing sealing performance, and reducing costs—before establishing Suzhou Kangyouwei Medical Technology Co., Ltd. and launching the ZODELO brand.
Breaking New Ground: Creating an Industry Benchmark
As the founder, Xing Huiyong built an end-to-end system guided by “technology-driven and user-centric principles”. On the R&D front, he collaborated with universities to secure over 50 patents, ensuring product iteration speeds ahead of the industry. In marketing, he combined online and offline channels, serving over 50,000 patients annually. In customer service, he established a dedicated consultant mechanism, achieving a user satisfaction rate of over 98%. Today, ZODELO consistently ranks first in sales in the ostomy care category on Tmall, covering all 31 provincial-level regions in China and exporting to 12 countries. Looking ahead, he plans to invest approximately $2.76 million (equivalent to 20 million yuan) in developing intelligent ostomy care products.
Leadership Traits: Merging Tech and Humanity
Xing Huiyong’s leadership shines in three key areas: forward-looking insight to identify promising sectors, a pragmatic approach to product optimization—including a three-month stay in the production workshop to raise product qualification rates to 99.8%—and a commitment to human-centric values, such as creating “patient experience officer” roles and visiting patients’ homes. He has proven that true leadership goes beyond achieving business goals; it also involves creating social value through innovation.
Looking to the Global Future
As ZODELO expands its reach to 12 countries, Xing Huiyong and his team remain committed to a core mission: bringing high-quality, affordable ostomy care solutions to more patients worldwide. The brand’s focus on technical innovation and user-centric design aligns with global standards for medical care, and its growing international presence reflects a desire to bridge gaps in ostomy care access across different regions. Rooted in its 2016 founding mission, ZODELO continues to earn trust with a 99% product approval rate and industry-leading service. In the years to come, Xing Huiyong will lead the brand to deepen global market penetration, ensuring reliable medical care products reach every individual in need—upholding the promise that defines his leadership and ZODELO’s identity.